Founded in Singapore in the Spring of 2007, SSFW began online with handcrafted jewellery, often showing up in bazaars and weekend markets before opening a brick and mortar store at Haji Lane in 2010. 

Rebranded from 'Green Poppies', SSFW now still remains a destination for women seeking a curated mix of accessories, clothing, gifts, home decor and lifestyle products that reflects their individual style. 

Keeping focus on designing and handcrafting unique jewellery with gemstones and pearls, we are also committed, as always, to bring our customers quality products sourced from all over the globe.

Our Haji Lane store now stocks a full range of exclusive designer apparels, jewellery and accessories while our online store features mostly our designed pieces, selected home decor and accessories.