SSFW Jewellery is a contemporary Singapore jewellery brand founded in 2009, known for modern Type A jadeite, pearl and natural gemstone jewellery, alongside customisable and waterproof everyday collections.
Founded by Hazel Lam, SSFW began with a love for jewellery that feels expressive, versatile and easy to wear.
Our collections bring together Type A jadeite, pearls, natural gemstones and thoughtfully designed everyday pieces chosen for their texture, movement and personality.
We believe jewellery should feel personal: something to layer, transform, gift, live in and keep over time.
Designed, assembled and curated with intention
Our collections are developed through a combination of original SSFW designs, pieces handcrafted or assembled in Singapore, and jewellery carefully selected from specialist makers.
Rather than following a single formula, we choose each piece for its materials, versatility and distinctive character. The result is contemporary jewellery that feels refined without becoming overly formal - made for work, celebrations, gifting and everyday life.
Natural Type A jadeite
All jadeite jewellery offered by SSFW is natural Type A jadeite.
Every jadeite purchase comes with an SSFW in-house certificate of authenticity. An independent gemological report from Nanyang Gemological Institute (NGI) can also be arranged upon request with every jadeite purchase.
Type A jadeite has not been chemically bleached, polymer-impregnated or artificially dyed. Natural variations in colour, translucency, texture and inclusions make every piece individual.
WITHIN by SSFW
WITHIN by SSFW is SSFW’s dedicated Type A jadeite concept, bringing together contemporary jadeite jewellery and a more considered selection of exceptional pieces.
Created for those who are drawn to the quiet character of natural jadeite, WITHIN continues SSFW’s approach to jewellery that feels personal, meaningful and made to be kept.
Discover WITHIN by SSFW at our Haji Lane boutique.
Waterproof and customisable jewellery
Our Waterproof Jewellery collection uses PVD-coated stainless steel and PVD-coated titanium selected for durability and everyday ease. The waterproof designation applies specifically to products carrying the Waterproof Jewellery label.
Selected SSFW jewellery can also be personalised through different chain and charm combinations, adjusted lengths, alternative hardware or ear hooks, and available pearl or gemstone choices. Customisation availability varies by design.
Visit SSFW Jewellery
Discover SSFW Jewellery and WITHIN by SSFW at:
75 Haji Lane Singapore 189268
Open daily from 11am to 8pm.