Founded in Singapore in 2009, SSFW began with a love for jewellery that feels expressive, versatile and easy to wear every day.

Over the years, our collections have gradually evolved alongside us - from fashion accessories to a more refined mix of jade, pearls, natural gemstones and thoughtfully designed everyday pieces.

We are drawn to jewellery with texture, movement and personality - pieces that can be layered, transformed, gifted, lived in and made personal over time.

SSFW remains founder-led, with each collection shaped by an evolving appreciation for materials, styling and quiet detail.

Today, SSFW is available online, at our boutique, and through selected department store counters in Singapore.

Jewellery should feel personal, effortless and meaningful enough to keep.