About SSFW



Founded in Singapore in the Spring of 2007, SSFW is a local jewellery label specialising in semi-precious jewellery. From pop-up markets to opening a brick and mortar store in 2010, every piece is now designed and curated from our Haji Lane studio, aiming to bring confidence and individuality to women through accessorising.

We believe in the little things and that all women should live, love and sparkle.